Branding•Exhibit
With previous initiatives including the Fall Fine Arts Show and the city-wide public arts festival, Art-A-Whirl, the Northeast Minneapolis Arts Association (NEMMA) held its first juried winter art exhibit, aptly named, Wintertide. Aiming to highlight local artists of a higher caliber while expanding current NEMMA membership base, the exhibit showcased work from over 40 artist in the mediums of painting, 3-D, mixed media, and photography. Volunteer jurors were selected with background raining from education, journalism, and community organizing. Deliverables included a logomark and accompanying color palette which were later applied to poster, handbills, web and print advertisements, vinyl graphics, and artists catalog.